The Social Media Marketing Executive is responsible for planning, implementing, and managing social media strategies to enhance brand awareness, drive engagement, and generate leads. The role requires creativity, analytical thinking, and strong communication skills. Develop and execute social media strategies across platforms like Facebook, Instagram, LinkedIn, and Twitter (X) Create, curate, and manage engaging content (posts, videos, stories, reels) Schedule and publish posts using tools like Hootsuite or Buffer Monitor social media trends, competitors, and audience preferences Respond to comments, messages, and customer inquiries promptly Run paid advertising campaigns and optimize performance Track and analyze performance metrics using tools like Google Analytics Collaborate with marketing and design teams for campaign execution Maintain brand voice and consistency across all platforms